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Conservation

Understanding one child.
Protecting one species.

Faunaly is built so that proceeds from every report support conservation of your child's matched animal, directed to a vetted, species-specific organization chosen for credibility and field impact.

When a child is matched to an archetype, they're matched to a real animal whose behavior in the wild genuinely mirrors their personality profile. That connection is part of the design.

Understanding your Snow Leopard or Sea Otter child creates a small but real stake in that animal's survival. We wanted to honor that with something tangible.

Faunaly commits a portion of its proceeds to conservation of the matched species, directed to organizations selected for rating, focus, and track record. We will publish our total annual giving and full list of supported organizations publicly on this page, beginning with our first giving cycle.

A chosen organization for every archetype
Each of the 16 animals is matched to a conservation organization focused on that species, with verified charitable standing. Where species are closely related, one organization may cover more than one archetype: Whale and Dolphin Conservation for Orca, Humpback Whale, and Dolphin; The Peregrine Fund for Eagle and Owl.
Annual lump-sum giving
Faunaly will make one consolidated donation to each organization per year, rather than fragmenting into per-report micro-payments. This supports meaningful, relationship-based giving and scales with the business.
Selection criteria
Every organization we support is a verified 501(c)(3) nonprofit with a Charity Navigator rating of 3 stars or higher, a Candid Seal of Transparency, or comparable verified standing from a recognized charity evaluator.
Transparent reporting
We will publish total annual giving and the full list of supported organizations each year, with specific organizations and amounts disclosed in place of vague "portion of proceeds" language. Our first report follows our first giving cycle.
Swipe through the structure →
01 / Independent Thinkers
The strategists & the organizations they support

Faunaly directs a portion of its proceeds to a leading conservation organization for each of the 16 species. These are the organizations we have chosen to support. We are in the process of establishing each relationship, and we will publish our giving to them on this page.

Snow Leopard
Snow Leopard
INTJ
Snow Leopard Trust
snowleopard.org The largest organization dedicated solely to snow leopard conservation, working across 12 countries through a science-led, community-based model. 4-star Charity Navigator rating across multiple years.
Owl
Owl
INTP
The Peregrine Fund
peregrinefund.org A leading conservation organization for raptors and birds of prey, protecting owl species through habitat restoration, research, and reintroduction programs. Strong financial accountability. Shared with Eagle.
Lion
Lion
ENTJ
Panthera
panthera.org The only organization dedicated solely to all 40 wild cat species, with direct lion programs across Africa. Platinum Candid Seal of Transparency and a 4-star Charity Navigator rating.
Orca
Orca
ENTP
Whale and Dolphin Conservation
us.whales.org The leading charity dedicated solely to whales and dolphins, with a track record of advocating for expanded orca habitat protections in the Pacific Northwest. Shared with Humpback Whale and Dolphin.
Swipe to meet the strategists' organizations →
02 / Sensitive Idealists
The dreamers & the organizations they support
Humpback Whale
Humpback Whale
INFJ
Whale and Dolphin Conservation
us.whales.org WDC's humpback-specific programs have helped the species recover from roughly 5,000 individuals to over 80,000 worldwide. Shared with Orca and Dolphin.
Sea Turtle
Sea Turtle
INFP
Sea Turtle Conservancy
conserveturtles.org The world's oldest sea turtle research and conservation organization, founded in 1959 by Dr. Archie Carr. Established Costa Rica's Tortuguero National Park, the hemisphere's most important green turtle rookery. 4-star Charity Navigator.
Elephant
Elephant
ENFJ
Save the Elephants
elephants.com A leading elephant research and conservation organization founded by Dr. Iain Douglas-Hamilton, pairing field science with community engagement in Kenya and across Africa. 4-star Charity Navigator rating.
Penguin
Penguin
ENFP
Global Penguin Society
via Wildlife Conservation Network A Wildlife Conservation Network partner dedicated solely to all penguin species. WCN holds a perfect 100/100 Charity Navigator score and directs 100% of designated donations to field programs.
Swipe to meet the dreamers' organizations →
03 / Structured Guardians
The keepers & the organizations they support
Eagle
Eagle
ISTJ
The Peregrine Fund
peregrinefund.org Pioneered the captive breeding that restored both the Peregrine Falcon and Bald Eagle in North America. Today its work spans over 100 raptor species across 65 countries, with a 4-star Charity Navigator rating. Shared with Owl.
Sea Otter
Sea Otter
ISFJ
Monterey Bay Aquarium
montereybayaquarium.org Operates the world's first and longest-running sea otter surrogacy and rehabilitation program, releasing more than 37 orphaned otters into the wild over 30 years. A globally recognized authority on sea otter conservation.
Wolf
Wolf
ESTJ
Wolf Conservation Center
nywolf.org One of North America's three largest holding facilities for the critically endangered Red wolf, running federal Species Survival Plan breeding and field recovery programs. Platinum Candid Seal of Transparency.
Gorilla
Gorilla
ESFJ
Dian Fossey Gorilla Fund
gorillafund.org Operates the world's longest continuously running gorilla research site, in Rwanda. Daily ranger patrols have helped drive a documented mountain gorilla population increase of more than 26%. 4-star Charity Navigator, 97.87/100 score.
Swipe to meet the keepers' organizations →
04 / Bold Movers
The navigators & the organizations they support
Octopus
Octopus
ISTP
Ocean Conservancy
oceanconservancy.org A leading ocean health organization with established work on cephalopod habitat and marine invertebrate ecosystems, protecting the broader ocean environments octopus species depend on. Decades of policy and scientific credibility.
Giant Panda
Giant Panda
ISFP
World Wildlife Fund
worldwildlife.org The Giant Panda has been WWF's global symbol since its founding in 1961. WWF leads habitat protection, captive breeding partnerships, and population monitoring in China, with decades of measurable impact.
Fox
Fox
ESTP
Defenders of Wildlife
defenders.org A leading U.S. organization for native carnivores and predators, including fox species protection and recovery. More than 75 years of wildlife defense and a strong legal track record. Platinum Candid Seal of Transparency.
Dolphin
Dolphin
ESFP
Whale and Dolphin Conservation
us.whales.org WDC runs dedicated dolphin protection programs spanning bycatch reduction, captivity advocacy, and river dolphin recovery across multiple ocean basins. Shared with Orca and Humpback Whale.
Swipe to meet the navigators' organizations →

Understand your child.
Protect their animal.

Built for ages 3 to 5, with older bands on the way. Free to take, about ten minutes.

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